Short profile
Menüto is a platform for digital menus, QR ordering and online orders for hospitality businesses. It is built for restaurants, cafés and bars in Bulgaria. Guests open the menu with a QR code directly on their phone, without installing an app; the venue maintains prices, descriptions, photos and availability in one place.
- Offering
- Digital menu with a QR code and, depending on the plan and add-on, online ordering, ordering at the table, a self-service terminal, a number board, inventory, delivery and statistics.
- Target audience
- Restaurants, cafés, bars and hotels; a custom offer is available on request for chains and franchises.
- Ordering channels
- The venue’s website, a QR code at the table, the self-service terminal and order taking by staff.
- Languages
- Interface for venues and the Menüto website in 6 languages (Bulgarian, English, German, Russian, Italian, Ukrainian). On the guest menu, the interface, allergens and labels are available in 6 languages, dish names and dish descriptions only in Bulgarian and English.
- Target market
- Venues in Bulgaria; prices in euro.
- Pricing model
- Permanently free plan (1 menu, 30 dishes); paid plans from 14 € per month, add-ons from 7 € per month, one-time basic configuration fee of 149 €.
- Positioning
- Start with a simple, free menu; modules for ordering, tables, terminal, inventory and delivery are added as the venue grows.
- Tagline
- “More time for your guests. Less hassle with the menu.”
Company & contact
The operator details match the public imprint of Menüto.
| Item | Details |
|---|---|
| Operator | White White Web Ltd |
| Registered office | zh.k. Lazur 12, Et. 16, ap. 96, Burgas, Bulgaria |
| Represented by | Martin Ivanov |
| info@menuto.app | |
| Website | https://menuto.app |
| Demo menu | https://menuto.app/m/speedy-burger |
| Legal pages | Imprint, privacy policy, terms of use and licence terms in Bulgarian, English and German; for other languages the English version is shown |
| Support | By email, as set out in the terms of use; response times are not specified |
The product
Menüto is a browser-based product; the table lists the key attributes.
| Attribute | Value |
|---|---|
| Product type | Platform for digital menus, QR ordering and online orders for hospitality businesses |
| Access | Browser-based web app for venues, installable as a web app (PWA). Guests open the menu in their phone’s browser without installing an app. A native app for iOS or Android is not part of the product. |
| Devices | Guests: smartphone browser. Venues: dashboard in the browser, kitchen tablet, number board on a TV, terminal on a tablet or touch kiosk. The setup guide recommends a tablet, TV, touch kiosk, Raspberry Pi and Android TV stick; everything runs in the browser. |
| Interface languages | 6 languages: Български, English, Deutsch, Русский, Italiano, Українська (dashboard and Menüto website). Chosen with a language switcher, otherwise the browser language is used, with Bulgarian as the fallback. |
| Guest menu languages | Menu interface, allergen legend and labels in 6 languages (Free plan: Bulgarian and English); the language follows the guest’s browser. Dish names and dish descriptions exist only in Bulgarian and English and are not translated automatically. Only menu titles (e.g. lunch menu) are translated automatically into the 6 languages. |
| Currency | Euro (€); the guest pages carry the note “Prices are in euro incl. VAT.” In the AI import, leva prices are converted to euro at the rate 1 € = 1.95583 BGN. |
| Payment methods for guests | Cash payment (live). Online card payment through the venue’s own Stripe account, including Apple Pay and Google Pay (Ordering add-on): in preparation, technically complete, activation by the payment provider is in progress. At the terminal the payment method is only noted and guests pay at the till; a card reader is in preparation. For table orders, payment is made at the table. |
| POS integration | Beta, on request only and only with the POS add-on (24 € per month, plus 199 € one-time). Fiscal printing stays in the POS. Currently there is the Windows program “Menuto Handler” (example target: Kimsy) and an API; further POS systems are in preparation. |
| Billing | Monthly or yearly (yearly with two months free), by card through Stripe; an invoice for every payment; changes are prorated; no contract, cancellable at the end of the billing period |
Plans & prices
All prices are in euro including VAT; the Free plan stays free permanently, and the three paid plans build on one another.
| Plan | Price per month | Price per year | Included |
|---|---|---|---|
| Free | 0 € | n/a | 1 menu with 30 dishes; QR code and link; allergens; guest menu in 2 languages (Bulgarian, English); 1 AI import; “Created with Menüto” notice on the guest pages |
| Basis | 14 € | 140 € | Unlimited menus and dishes; logo, colours and templates; schedules, variants and extras; guest menu in 6 languages; AI import; QR designer; statistics; restaurant website; 1 manager in addition to the owner |
| Ordering | 29 € | 290 € | Everything in Basis; online ordering with pickup; card payment through Stripe (in preparation); number board; tables with a QR code per table; 3 managers in addition to the owner |
| Everything | 59 € | 590 € | Everything in Ordering; terminal and kiosk; inventory and recipes; delivery with zones; Viber/WhatsApp status messages to guests (own Infobip account required); 3 restaurants in the account; unlimited team |
Add-ons can be booked monthly and without a contract, from the Basis plan upwards; an add-on that is already included in the plan is not charged twice.
| Add-on | Price per month | Note |
|---|---|---|
| Ordering | 19 € | Online orders, pickup, card payment through Stripe (in preparation), number board; included in Ordering and Everything |
| Tables | 9 € | Table management, QR code per table, request the bill, call the waiter; also requires the Ordering add-on; included in Ordering and Everything |
| Terminal | 19 € | Self-order kiosk, cashier PIN, device links; included in Everything |
| Inventory | 12 € | Ingredients, recipes, cooking and trim loss, automatic deduction; included in Everything |
| Delivery | 12 € | Delivery zones, delivery fees, delivery status; Glovo integration in preparation; included in Everything |
| Guest messages | 7 € | Viber/WhatsApp status messages to guests, plus message costs, own Infobip account required; included in Everything |
| POS | 24 € | On request (beta), plus 199 € one-time; POS integration, Menuto Handler, fiscal receipt jobs, API access; never included in a plan |
| Additional venue | 12 € | One more restaurant in the same account |
- Basic configuration
- 149 € one-time with every paid plan. It is charged once per restaurant at the first paid checkout and is not optional. According to the pricing page, it covers menu import, design, QR codes and devices.
- POS integration setup
- 199 € one-time with the POS add-on (connection to the POS, article mapping, test run).
- Additional venues
- One restaurant is included in the account, three in the Everything plan; each additional one costs 12 € per month.
- On request
- POS add-on with POS integration (beta); for chains and franchises, a custom offer.
- Commission and fees
- The statement “commission-free” or “0 % fee” applies to cash payment only. Once online card payment is activated, Stripe fees are incurred on it, plus a platform fee as a percentage, the amount of which is not stated here.
- Delivery
- Requires the Delivery add-on or the Everything plan; the Ordering plan includes pickup only.
- Yearly prices
- The yearly price equals the monthly price for 10 months (two months free); yearly prices for add-ons are not listed.
- Payment and cancellation
- Payment by card through Stripe, an invoice for every payment, changes are prorated. Cancellation at any time on the Subscription page, effective at the end of the billing period (the end of the month with monthly payment). There is no trial period, but there is a permanently free plan that needs no credit card.
Features
Status: “live” means implemented and usable in the product, “on request” means only by arrangement with the team (currently beta), “in preparation” means not yet usable; “Included in” names the plan or add-on that unlocks the feature.
Digital menu and content management
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Menu editor | Create menus, categories and dishes, sort them by dragging, search, filter and select several at once. | All plans (Free: 1 menu, 30 dishes) | live |
| Dish details | Name and description in Bulgarian and English, price in euro, weight and photo (JPG or PNG, up to 5 MB) for each dish. | All plans | live |
| 14 EU allergens | Selectable per dish according to EU Regulation 1169/2011; guests see letter codes (A to R) with a legend in 6 languages. | All plans | live |
| Labels | Dishes can be marked as vegetarian, vegan, spicy, new or popular (“Hit”). | All plans | live |
| “Sold out” switch | A sold-out dish is hidden from guests as soon as the menu is reloaded. | All plans | live |
| Scheduled menus | A menu applies always, on certain weekdays, on a single date or within a period, in each case with times; the time zone is fixed to Sofia. | From Basis | live |
| Variants and extras | Option groups with single or multiple choice, required selection, surcharge and default value; starter templates for size, extras and spice level. | From Basis | live |
| Offers | Offer price with a label and a period for each dish. | All plans (no restriction) | live |
| Bulk actions | Set several dishes at once to available or sold out, tag, move or copy them, change their price (in percent or euro, with a preview) or reduce it with a discount promotion; with undo. | All plans | live |
| Custom menu tags | Custom tags with a colour (in Bulgarian and English) and a tag filter for guests. | All plans | live |
| Guest view | Search, tag filter, detail view per dish, location selection and the note “Prices are in euro incl. VAT.”; there is no allergen filter for guests. | All plans | live |
| Publishing and preview | Draft or published, live preview by language and template, sharing by link, system share function or QR download. | All plans | live |
| Export | Print the menu or export it as PDF or CSV. | All plans | live |
| Multiple locations | A shared menu for several locations, dishes can be restricted per location, location selection for guests; tables, devices and orders per location. | All plans (no restriction) | live |
| Getting started | Checklist on the dashboard (dish, logo, publish, QR code, website); registration by email with a code or with Google. | All plans | live |
AI features
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Import of whole menus from a photo or PDF | Recognises categories, dishes, prices and allergens from several photos (JPG, PNG) or a PDF; a review step flags duplicates and low-confidence detections. | All plans (Free: 1 import) | live |
| Dish from a photo | A photo of a plate or of one menu line becomes a dish; if it shows several dishes, the venue chooses. | All plans | live |
| Dish by voice | A spoken description becomes a dish with name, price, weight, allergens and labels; alternatively by typing. | All plans | live |
| Delivery note scan | A photo of a delivery note or invoice is booked, after review, as stock-in in the inventory. | Inventory add-on | live |
| Translation of menu titles | Menu titles (e.g. lunch menu) are translated automatically into Bulgarian, English, German, Russian, Italian and Ukrainian; dishes are not translated. | All plans | live |
Languages
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Interface for venues and the Menüto website | 6 languages (Български, English, Deutsch, Русский, Italiano, Українська); chosen with a language switcher, otherwise the browser language is used, with Bulgarian as the fallback. | All plans | live |
| Guest languages of the menu | Menu interface, allergen legend and labels in 6 languages; the language follows the guest’s browser, limited to the languages the venue has enabled. | Free: 2 (Bulgarian, English); from Basis: 6 | live |
| Dish texts | Names and descriptions exist only in Bulgarian and English and are not translated automatically; guests whose language is German, English or Italian see the English fields (fallback Bulgarian), guests whose language is Bulgarian, Russian or Ukrainian see the Bulgarian ones. | All plans | live |
Design, templates, website
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Menu templates | Classic (serif font, cream), Modern (large type) and Minimal (white, plenty of space), each light or dark; applies to the menu, website, QR ordering and table ordering. | All plans | live |
| Logo, cover image, accent colour | The venue’s own brand with a contrast check; the “Created with Menüto” notice is removed. | From Basis | live |
| Restaurant website | The venue’s own page with slogan, description, menu, opening hours, locations, highlights and contact buttons (call, WhatsApp, Viber, Telegram, Instagram, Facebook, email, route as a link to Google Maps, no embedded map); templates Cozy, Bistro and Compact. | From Basis | live |
| Website sections | Text blocks (one or two columns), image with text, gallery, slider and highlight cards; can be reordered. | From Basis | live |
QR codes
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Standard QR code and link | QR code and link to the menu; both stay the same even when the content changes. | All plans | live |
| QR designer | Module shape (square, rounded, dots), corner style, colours, logo in the centre, frame text, templates, saved designs and a preview on wood, kraft paper, slate or a photo. | From Basis | live |
| Scan check | Checks contrast and scannability. If the code cannot be scanned, the designer warns before the download; after confirmation, the download is still possible. | From Basis | live |
| QR exports | PNG, PNG in HD, SVG, PDF as a table stand (A6), sticker sheet (A4, 6 pieces), transparent background. | From Basis | live |
| Table QR print sheet | PDF or print page with all table QR codes. | Tables add-on | live |
Online ordering (website, pickup)
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Ordering on the website | Cart, pickup or delivery, details for name, phone, address and note, minimum order value, ordering hours with an order cut-off before closing time; payment in cash, card payment in preparation. | Ordering add-on; delivery additionally requires the Delivery add-on | live |
| Order intake in the dashboard | Order list with the statuses New, Confirmed, Ready, On the way, Completed and Cancelled, filters, archive without personal data and location filter. | Ordering add-on | live |
| Manual order | Orders by phone, Viber or from walk-in guests can be entered in the dashboard. | Ordering add-on | live |
| Test order | A button triggers a test order. | Ordering add-on | live |
| Tax help for Bulgaria | Pre-filled details for the e-shop registration with the Bulgarian tax authority (НАП, Ordinance Н-18, Annex 33); expressly an information aid, not legal advice. | Ordering add-on | live |
Ordering at the table
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Table management | Create tables individually or as a series, with zone, seats and status (Free, Occupied, Waiter called, Bill requested, Reserved); close or deactivate a table. “Reserved” is only a note. | Tables add-on | live |
| Ordering at the table | One QR code per table: guests order from their phone, place several orders, see the running bill, call the waiter and request the bill; payment is made at the table. | Tables and Ordering add-ons (both included in Ordering and Everything) | live |
| Guest feedback | Rating from 1 to 5 with a comment; low ratings trigger a push notification to the team; average shown in the dashboard. | Tables add-on | live |
Self-service terminal and staff terminal
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Terminal and kiosk | Cart, order type (dine in or takeaway), table number, optional customer name, PIN-protected discount, payment method noted only (cash or card), receipt printing, welcome screen, “Still there?” prompt after 20 seconds without touch, fullscreen kiosk mode with a PIN to exit. | Terminal add-on | live |
| Terminal daily list | List “Today”, totals by payment method, CSV export (PIN-protected), clean-up and archiving. | Terminal add-on | live |
| Terminal PIN | Four-digit PIN that is not stored in plain text. | Terminal add-on | live |
| QR ordering at the terminal | The terminal shows a QR code that changes every 5 minutes; each scan starts a single-use session for exactly one order from the phone; payment is made at the till. | Terminal add-on | live |
| Device links | A link with a secret key for each TV, kiosk or kitchen tablet; no login on the device, can be deactivated. | Terminal add-on | live |
| Setup guide | Public page with hardware recommendations (tablet, TV, touch kiosk, Raspberry Pi, Android TV stick), steps and tips; everything runs in the browser. | Public, no plan required | live |
Kitchen and number board
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Kitchen tablet (live orders) | Columns New, Preparing and Ready, sound, fullscreen, overview of what and how much to prepare, marking of the source, status change with one tap. | Ordering add-on | live |
| Number board | A TV shows “Preparing” and “Ready for pickup”, with a QR code for ordering at the edge; when an order is ready, the signal can be set to none, a chime or a chime with a voice announcement (the browser’s speech output). According to the guide, the display refreshes every 5 seconds and finished numbers stay for 30 minutes. | Ordering add-on | live |
| Push to the team | Push notification for a new order, a table call and a low rating. | Ordering and Tables add-ons | live |
Payments
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Online card payment | Planned: each venue connects its own Stripe account, guests pay by card, Apple Pay or Google Pay, the money goes directly to the venue, and the order reaches the kitchen only after successful payment; technically complete, activation by the payment provider is in progress. | Ordering add-on | in preparation |
| Cash payment | On pickup and delivery; at least one payment method stays active. | Ordering add-on | live |
| Refund | Full refund of an online payment including cancellation of the order; technically complete, activation by the payment provider is in progress. | Ordering add-on | in preparation |
| Platform fee | Once online card payment is activated, an adjustable percentage may be charged as a platform fee on online card payments; the current amount is not stated here. | With online card payment (Ordering add-on) | in preparation |
| Card reader at the till and kiosk | A card reader (Stripe Terminal) is planned; until then, the payment method is only noted at the terminal. | Not yet assigned | in preparation |
Delivery
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Delivery areas and fees | Delivery area by postcode, radius or map with circular zones, a separate delivery fee for each zone, free delivery from a given amount, minimum order value and separate delivery hours; guests check their address. | Delivery add-on | live |
| Delivery status | Status sequence from “Send out” via “On the way” to “Delivered”. | Delivery add-on | live |
| Glovo | An integration is planned; so far there is only a setting (switch and store ID), and Glovo orders are not yet received. | Delivery add-on | in preparation |
Notifications to guests
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Viber/WhatsApp status | Automatic message to the guest at the statuses Confirmed, Ready, On the way and Cancelled (at most once per order and status); text fixed in two languages, Bulgarian and English; requires the venue’s own Infobip account, plus message costs. | Guest messages add-on | live |
Inventory
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Ingredients and stock levels | Ingredients with unit, stock, minimum stock, price per unit and supplier; movements such as stock-in, waste and adjustment with history. | Inventory add-on | live |
| Recipes | Ingredients per dish and portion, food cost and margin; trimming and cooking loss can be overridden per dish. | Inventory add-on | live |
| Automatic deduction | Stock is deducted with every order and booked back on cancellation. | Inventory add-on | live |
| Yield calculator | From raw weight, weight after trimming and weight after cooking, it derives the trimming and cooking loss and the price per net unit; plus a requirements calculator, gross and net. | Inventory add-on | live |
POS integration (beta)
The POS integration is a beta feature and is available on request only.
| Feature | What it does | Included in | Status |
|---|---|---|---|
| POS integration | Orders from the website, QR code, table and kiosk go to the POS as jobs; the POS reports status, payment and fiscal receipt number back; fiscal printing stays in the POS. | POS add-on | on request |
| API for POS systems | The POS retrieves jobs and reports back status, payment, articles and tables; the access key is shown only once. | POS add-on | on request |
| Menuto Handler (Windows) | Program for the POS computer under Windows as a bridge to the POS; example target Kimsy; beta version. | POS add-on | on request |
| Article import and mapping | Import from a Kimsy export, a Menüto file or CSV, mapping of article numbers, optionally creating dishes from article groups. | POS add-on | on request |
| Other POS systems | Barsy, Microinvest, Poster POS, iiko/Syrve, r_keeper and Zamboo/Mistral appear in the selection marked “soon”; settings are saved, jobs are not yet sent. | Not yet assigned | in preparation |
| Request form | Venues send details about their POS system, fiscal printer or card terminal to the team as a request. | Not specified | live |
Statistics
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Menu statistics | Visits, sessions, average duration, language distribution, devices, visits per day, heatmap by weekday and hour, top dishes and top categories by attention, low-attention dishes; recorded with an anonymous session ID. | From Basis | live |
| Order statistics | Orders, revenue, average order value, cancellations, returning guests, guest rating, breakdown by channel, time of day, weekday, payment method and table, best-selling dishes. | From Basis, provided orders exist | live |
Team, locations, accounts
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Team | Invite owners and managers by email, invite again, remove; managers see menus and design, but not the subscription or the deletion of the restaurant. | Managers in addition to the owner: Free 0, Basis 1, Ordering 3, Everything unlimited | live |
| Multiple restaurants per account | A second or third venue in the same account, with a switcher. | 1 included (Everything: 3); each additional one 12 € per month | live |
| Module switches | Booked modules (Ordering, Tables, Number board, Terminal, Inventory, POS, Website, Statistics) can be switched on and off. | Not specified | live |
Administration and other
| Feature | What it does | Included in | Status |
|---|---|---|---|
| Subscription and invoices | Choice of plan, add-ons, additional venues, monthly or yearly billing through Stripe Checkout, proration on changes, cancellation at the end of the period, an invoice for every payment. | Paid plans | live |
| Installable web app | The dashboard can be installed as a web app (PWA), with an “Install app” button and shortcuts to individual areas such as orders and terminal. A native app for iOS or Android is not part of the product. | All plans | live |
Ordering channels at a glance
Orders reach the venue in four ways: through the website, by QR code at the table, at the self-service terminal (also by QR code at the terminal) and through staff; the kitchen tablet and the number board follow on from these.
| Channel | How it works | Requirements |
|---|---|---|
| The venue’s website | Guests add dishes to the cart, choose pickup or delivery, enter their name, phone number and, where applicable, address, and pay in cash; card payment is in preparation (technically complete, activation by the payment provider is in progress). The venue sets the minimum order value and ordering hours. | Ordering add-on and restaurant website (from Basis); delivery additionally requires the Delivery add-on; card payment (in preparation) additionally requires the venue’s own Stripe account |
| QR code at the table | One QR code per table leads to table ordering: guests order from their phone, place several orders, see the running bill, call the waiter and request the bill. Payment is made at the table. | Tables and Ordering add-ons (both included in Ordering and Everything) |
| Self-service terminal (kiosk) | Guests assemble the cart at the terminal and choose dine in or takeaway; a receipt is printed. The payment method is only noted, and guests pay at the till; there is no card reader yet. | Terminal add-on (included in Everything) |
| QR code at the terminal | The terminal shows a QR code that changes every 5 minutes. Each scan starts a single-use session for exactly one order from the phone; payment is made at the till. | Terminal add-on |
| Order taking by staff | Staff enter orders received by phone, Viber or from walk-in guests in the dashboard. | Ordering add-on |
| Kitchen tablet | New orders appear with a sound in the columns New, Preparing and Ready; the status changes with one tap. | Ordering add-on |
| Number board | A TV shows the numbers “Preparing” and “Ready for pickup”, optionally with a chime or an announcement when an order is ready; a QR code for ordering is shown at the edge. | Ordering add-on |
After submission, the order or table page shows a number; there is no live “ready” indicator on the guest’s phone. Status messages to the guest are possible only through Viber or WhatsApp, with the Guest messages add-on and the venue’s own Infobip account.
USPs & tone of voice
The comparison shows what changes in a venue’s daily routine with Menüto.
| Before | With Menüto |
|---|---|
| Changing prices: reprinting, which takes days | Changing prices: in the editor, in seconds |
| Foreign languages: the waiter translates every dish | Foreign languages: menu interface, allergens and labels in 6 languages; dish texts in Bulgarian and English |
| Sold-out dishes: the guest finds out last | Sold-out dishes: hidden from guests as soon as the menu is reloaded |
| Costs: printing for every change | Costs: from 0 € on the Free plan (1 menu, 30 dishes) |
| Creating the menu: print shop and programmer | Creating the menu: yourself in the browser, importing the old menu by photo or PDF |
| Order to the kitchen: a paper slip for the kitchen | Order to the kitchen: appears on the kitchen tablet, the number on the TV (Ordering add-on) |
- Promise
- A digital menu that the venue maintains itself and shares by QR code; prices, descriptions, photos and availability in one place. Getting started is free; add-ons for ordering, tables, terminal, inventory and delivery are added as needed.
- Spelling
- “Menüto” with ü in German, English, Russian, Italian and Ukrainian, in the wordmark and in the footer; always capitalised, without an article, without ® or ™. In Bulgarian the name is written “Менюто” (Cyrillic, with the definite article attached), in Bulgarian texts sometimes mixed with “Menüto”. Without the umlaut the name appears only in technical contexts: domain menuto.app, email info@menuto.app and the product name “Menuto Handler”. In German compounds the name takes a hyphen (“Menüto-Team”, “Menüto-Hinweis”); in the existing texts the name is not inflected. Operator: White White Web Ltd.
- Tone of voice
- Marketing copy is consistently formal (German: “Sie”), warm, direct and benefit-oriented, with short sentences. Typical phrases: “Start free.” and “With Menüto, all of that is history.” Prices as “14 €” (number, space, euro sign), with a decimal comma in German and a decimal point in English texts, “0 %” with a space, typographic quotation marks. In the dashboard and some guest texts the informal “du” is occasionally used in German; for marketing the formal “Sie” applies.
- Terminology
- “Venue” for the business and the restaurant, “hospitality”, “guests” (not “customers”); “digital menu” or “menu” for the product as a whole, “menu” for a partial menu (for example lunch, evening, drinks), “dish” for the individual entry; “QR menu”, “QR code”, “number board”, “self-order kiosk”, “add-ons”. “Venues” in the Everything plan means 3 restaurants in the account. Two names are used twice: “POS” (terminal for staff, the “POS (Beta)” settings page and the POS add-on) and “Ordering” (plan and add-on); the plans say “team members”, the dashboard says “Team” and “Manager”.
Brand
The brand colours are used consistently in the product; the hex values come from the product design.
Colours
| Colour | Hex | Use |
|---|---|---|
| Primary green | #1F6B4A | Buttons, links, eyebrow labels, icons; default accent of the guest pages |
| Dark green | #1A5640 | Hover and pressed state of the primary green |
| Amber | #F2B35C | Modules of the logo mark, background of the call-to-action band, badges, step numbers |
| Light amber | #F5C27A | Hover state of amber |
| Near black | #1A1A1A | Text, dark sections, dark buttons |
| Anthracite | #333333 | Wordmark “Menüto” in the logo |
| Warm beige | #F4F2EE | Page and band background, tile of the logo mark |
| White | #FFFFFF | Cards and default background of the marketing pages |
| Text grey | #4A4A4A | Body text on the marketing pages |
Typeface
- Manrope
- Brand and interface typeface in weights 400, 500, 600, 700 and 800 (Google Fonts, Cyrillic and Latin). Headings are set in weight 800, with tabular numerals; system fonts serve as the fallback. In the guest templates, the body text is Manrope throughout.
- Cormorant Garamond
- Typeface of the Classic guest template.
- Unbounded
- Typeface of the Modern guest template.
All three typefaces are licensed under the SIL Open Font License.
Logo
- Logo mark
- A QR code in amber (#F2B35C) whose modules form the letter M, on a rounded beige tile (#F4F2EE).
- Wordmark
- “Menüto” as drawn vector lettering (geometric sans-serif) in #333333; logo mark and wordmark together have an aspect ratio of about 4 : 1.
- Usage
- The default height of the logo is 36 px; below a width of 120 px only the logo mark is shown automatically. Older drafts with a green hamburger icon are obsolete and not binding.
Logo files
| File | Description | Download |
|---|---|---|
| Logo | Logo mark with dark wordmark | Download (SVG) |
| Logo, white | White wordmark, logo mark on a beige tile | Download (SVG) |
| Logo mark | Logo mark only, without wordmark | Download (SVG) |
| App icon 512 | App icon at 512 pixels | Download (PNG) |
| App icon 192 | App icon at 192 pixels | Download (PNG) |
| Favicon | Favicon of the Menüto website | Download (SVG) |
Ready-to-copy descriptions
The three texts contain only statements that are supported in this factsheet.
Short (up to 160 characters)
Menüto: digital QR menu for restaurants, cafés and bars in Bulgaria. Free plan for 1 menu; online ordering can be booked as an add-on.
Medium (about 50 words)
Menüto is a platform for digital menus and QR ordering for hospitality businesses in Bulgaria. Guests open the menu by QR code in their phone’s browser, without an app. The venue maintains prices, photos and availability in one place and imports its existing menu from a photo or PDF. A permanently free plan covers 1 menu.
Long (about 120 words)
Menüto is a platform for digital menus, QR ordering and online orders for restaurants, cafés and bars in Bulgaria. Guests open the menu with a QR code directly in their phone’s browser, without installing an app. The menu interface, allergens and labels are available in six languages; the venue maintains dish names and descriptions in Bulgarian and English. An existing menu can be imported from a photo or PDF and refined in the editor. Depending on the plan and add-on, online ordering, ordering at the table, a self-service terminal, a number board, inventory, delivery and statistics are added. The Free plan covers 1 menu with 30 dishes; paid plans start at 14 € per month. The operator is White White Web Ltd.
Frequently asked questions
The answers are worded so that they can be used as they are.
What is Menüto and who is it for?
Menüto is a platform for digital menus, QR ordering and online orders for hospitality businesses. It is aimed at restaurants, cafés and bars in Bulgaria.
Do guests have to install an app?
No. Guests open the menu with a QR code directly in their phone’s browser.
What does Menüto cost?
The Free plan covers 1 menu with 30 dishes. Basis costs 14 €, Ordering 29 € and Everything 59 € per month (yearly: 140 €, 290 € and 590 €). On top of that, add-ons start from 7 € per month, and a one-time basic configuration fee of 149 € applies with every paid plan.
In which languages do guests see the menu?
The menu interface, allergen legend and labels are available in 6 languages (2 on the Free plan); the language follows the guest’s browser. The venue maintains the names and descriptions of dishes in Bulgarian and English; they are not translated automatically.
How can a venue transfer its existing menu?
With the AI import from several photos or a PDF; a review step flags duplicates and low-confidence detections. Individual dishes can also be created by photo or voice.
How can guests pay?
In cash on pickup and delivery; online card payment (card, Apple Pay, Google Pay) is in preparation, technically complete, with activation by the payment provider in progress. At the terminal the payment method is only noted and guests pay at the till; a card reader is in preparation.
How does billing work, and how can a subscription be cancelled?
Payment is made by card through Stripe, monthly or yearly with two months free, with an invoice for every payment. Changes are prorated; a subscription can be cancelled at any time on the Subscription page, effective at the end of the billing period.
Is there a connection to POS systems?
A POS integration is available as a beta, on request only and with the POS add-on (24 € per month, plus 199 € one-time for setup). Fiscal printing stays in the POS; further POS systems are in preparation.
Page structure
Marketing pages select the language through the parameter ?lang=xx (bg, en, de, ru, it, uk; canonical and hreflang use it, x-default points to ?lang=bg); language paths such as /de/ do not exist.
| Page | URL | Note |
|---|---|---|
| Home | https://menuto.app/ | Marketing page, English version with ?lang=en |
| Features | https://menuto.app/features | Marketing page |
| QR menu | https://menuto.app/qr-menu | Marketing page |
| Pricing | https://menuto.app/pricing | Marketing page |
| About | https://menuto.app/about | Marketing page |
| Press | https://menuto.app/press | Marketing page |
| Contact | https://menuto.app/contact | The contact form is currently labelled in Bulgarian |
| Devices & setup | https://menuto.app/docs/setup | /docs redirects here |
| Imprint | https://menuto.app/legal/imprint | Legal page, /legal redirects |
| Privacy policy | https://menuto.app/legal/privacy | Legal page in Bulgarian, English and German |
| Terms of use | https://menuto.app/legal/terms | Legal page in Bulgarian, English and German |
| Licence terms | https://menuto.app/legal/license | Legal page in Bulgarian, English and German |
| A venue’s menu | https://menuto.app/m/{slug} | One URL for all languages, the language follows the guest’s browser; optional ?loc= for the location |
| A venue’s website | https://menuto.app/r/{slug} | From the Basis plan |
| QR ordering at the terminal | https://menuto.app/q/{slug} | Single-use session per scan |
| Table ordering | https://menuto.app/table/{code} | One code per table |
- Pattern of the public menu
- https://menuto.app/m/{slug}, for example the demo https://menuto.app/m/speedy-burger.
- Slug
- Lowercase letters, digits and hyphens; Cyrillic names are transliterated, availability is checked on creation.
- Venue pages
- For a venue’s menu and website, the page title and meta description are not set individually.